November 10, 2008 from CRM Daily – “Customer relationship management software programs can empower salespeople by streamlining their efforts and putting useful customer information at their fingertips to help them close a deal. But in order for CRM to be most effective, companies and their salespeople have to commit to learning the systems and doing their part to make them work…”
180 View – The article does contain some good examples of obtaining value from CRM and also discusses a major CRM problem (lack of adoption) and what to do about it.

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