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2009 from Nucleus Research – “1) Credibility is #1; 2) Build value early; 3) Calculate a worst case; 4) Payback is stronger than ROI; 5) Focus on a few strong benefits”
180 View –We think Nucleus Research is missing the main point about business case. It’s not a sales tool. It should be an independent evaluation of whether an investment should be made. Often investments are made when the business case shows a negative ROI. This is because there are compelling intangible benefits. Don’t ever try to bias the business case as it will come back to haunt you.
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