BI Market Grows 22% In Tough Economy

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June 12, 2009 from InformationWeek – “Worldwide sales of business intelligence software grew a hearty 22% in 2008, according to Gartner, proving that many companies see BI as a good investment during tough economic times. Total revenue for the market came in at $8.8 billion, with six vendors — SAP/Business Objects, SAS Institute, Oracle, IBM/Cognos, Microsoft, and MicroStrategy — owning 75% of the market.

SAP/Business Objects led the pack with 24% of the market, or $2.1 billion in sales last year. SAS Institute and Oracle tied for second place, each with 14.6% of the market, followed by IBM/Cognos, with 11.3%. Microsoft came in with 7.7%, and MicroStrategy, 3.2%…”

180 View – The article’s claim that the 22% growth proves BI is a good investment during tough economic times is a stretch. The economy tanked at the end of 2008 and for all we know, sales dried up when that happened. Nevertheless, there is some merit in the idea that BI is a good investment in tough times. BI is all about turning data into information useful to make decisions and we all know how important that is these days.

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