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Facebook Generation Carries Social Software in the Enterprise
September 3rd, 2009IT Strategy 1 CommentAugust 6, 2009 from eWeek – “IDC analyst Carolyn Dangson told eWEEK that of this 51 percent, 34 percent were doing it on their own, without the blessing of the corporation. In other words, users are taking it upon themselves to start using such tools at the grassroots level, echoing what Nielsen found in its study.
“It’s absolutely bottom-up,” Dangson said. “These tools (Facebook and MySpace…) are brought in to plug in holes and make certain businesses processes more efficient and provide services the tools the companies themselves have invested in don’t provide.”
180 View – There are social networks such as LinkedIn that have a business value. Facebook is a great personal tool to be connected with friends. But Facebook is not a business tool unless you want to surreptitiously find out about a business contact. Facebook users refer to this as “creeping”.
My perception is that Facebook is mostly used by the younger generation. The older generation may use it to see what’s happening with their kids. Hopefully this is not considered creeping.
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