Beyond CRM: SaaS slips into the mainstream

CRM, ERP, SaaS 0 Comments

February 22, 2010 from Computerworld -  “Once the final tallies for 2009 are in, analyst firm Gartner Inc. expects SaaS revenue to total $7.5 billion, nearly 18% higher than it was in 2008. Gartner projects that by 2013, SaaS spending will hit $14 billion. And in an exclusive Computerworld survey of 127 IT professionals, 42% of the respondents reported using SaaS in their organizations, for everything from CRM (40%) to HR (38%), e-mail (36%) and payroll (32%).

Relatively low start-up and implementation costs are no doubt driving SaaS adoption well beyond CRM services, but there’s more to it than that, users say. Just as important is that they typically get greater software functionality and more upgrades from SaaS vendors than they could ever manage with on-premises applications…

“With SaaS, you’ve basically got to adapt to the SaaS process. It’s a way to standardize, although there still tends to be a certain amount of debate about the processes we use.”

But like other users, Proudfoot says the primary benefit of SaaS is speed. “We were up and running within days of having the software available,” he says. “Following implementation, there’s nothing to do other than pay your subscription, log on and use it. But, of course, use does require adaptation of internal processes.”

180 View – The article starts with “Businesses are taking the plunge into budget-friendly software-as-a-service offerings for everything from recruitment to central ERP.” But there was very little in the way of ERP actually discussed in this article. It’s definitely not mainstream for ERP yet although it’s headed in that direction for the same reasons it has done so well with CRM.

The article does imply that there is less flexibility in business processes with SaaS, but that may be more a function of a particular product rather than SaaS itself. There are SaaS products that offer many levels of customization from simply renaming particular fields on a screen to developing completely customized screens with built in workflow logic based on specific events.

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