November 15, 2011 from The Enterprise System Spectator – “I attended two days at SAP’s SapphireNOW conference in Madrid earlier this month, at the end of a month-long trip to Spain and Italy. The trip to Madrid gave me a good opportunity to catch up with the latest developments with SAP since the Sapphire conference last May in Orlando.
Jim Hagemann Snabe gave the Wednesday keynote, which I found tighter and more balanced than similar messages delivered in Orlando. Back then, the keynotes seemed to overly emphasis HANA, SAP’s new in-memory database technology. Although HANA is still hugely important to SAP, the message is now more balanced between SAP’s three focus areas of innovation: mobile, cloud, and in-memory computing…
My consulting team at Strativa recently evaluated ByD (Business ByDesign) in a competitive deal and came away favorably impressed. Customer reference checks during the Madrid conference were also encouraging. I believe SAP has a winner with ByD: both for subsidiaries of its large customers and in net-new small business deals. Those who question the viability of ByD at this point should reconsider their assumptions…”
180 View – Although the author, Frank Scavo, was paid to attend the conference by SAP, Frank did a good job in providing an unbiased opinion about the conference. What was also interesting about the article was what was not discussed – mainly SAP ERP, SAP Business All-in-One and SAP Business One. SAP ERP and All-in-One are the same system except that All-in-One is preconfigured for a specific industry. It seems that SAP is betting on in-memory computing for these systems – “From an economic standpoint, in-memory computing is a sustaining innovation for SAP. SAP can use in-memory computing to continue to sell big-ticket licenses to big-ticket customers and receive large annuities in the form of maintenance fees.” But there was no mention of SAP Business One, which is conspicuous by its absence.

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